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The Good, the Bad, and the Ugly: April

Smudge Ink 2016 NSS MailerTHE GOOD. I hope I don't jinx it by writing it here but we are on track with our National Stationery Show (NSS) preparations! That’s right there is an entire trade show just for stationery. And it’s the one time of year when we get to see our retail customers face-to-face to show them what’s new and hopefully drum up more business. In a nutshell, it’s a big deal around here. We’ve been meeting weekly to go over everything from mailers to booth design to giveaway swag since January. 

There’s still a lot on our to-do list but we feel pretty good going into our 2-week count down. We've been able to stick to our timeline because we are benefiting from all of the work that went into changing our booth location last year. The new corner booth looked great and so we’re pretty much reusing the same layout and furniture, saving us a lot of guesswork and time (and money!). Obviously, we’ll be refreshing the overall booth aesthetic with new paint colors and display. Clayton has been toiling away on a large scale art composition made out of hand-cut paper for our counter and walls. And next week we’re going to mock up the booth and test the walls Eric and I are building.

I just dropped our bright yellow mailers in the mail this morning. We divvied up our long list to get everything addressed this week and now we could all really go for some hand massages. But no time for that, we have a trade show to get to!

THE BAD. We are hiring because we've had some schedule changes around here. You may have seen this posting about open positions in the shop (do you know anyone in Boston looking for a job?). This isn't necessarily a bad thing, but sorting through résumés and scheduling interviews does throw a wrench into the day-to-day operations. It's important that we find people who are qualified, excited about being here, and want to be part of a small, quirky team.

THE (NOT SO) UGLY. Harris, our mint plant, is looking mighty happy these days thanks to Sarah and her inner botanist. Just in time for ice tea season!

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We're Hiring! Printer and Fulfillment Positions Available

UPDATE: POSITION FILLED

Letterpress Printer Position AvailableInterested in joining a friendly and hardworking team with a passion for paper? We have two part-time positions open, and we'd love to hear from you. Contact us if you or someone you know would be a good fit! To apply for either of these positions, email a resume and cover letter to info@smudgeink.mom.

PART-TIME LETTERPRESS PRINTER

HOURS: 16 hours/week during training period with Print Shop Manager and then increasing to 24-32 hours/week after several months

JOB DESCRIPTION
Printing on Heidelberg Windmill and Vandercook
Paper cutting
Quality control
Die-cutting
Scoring
Communicating with the Print Shop Manager, Shop Manager and fulfillment team about the status of greeting cards, custom work, and any special requests
Helping to maintain the machinery
Assisting with organization and upkeep of the print shop

REQUIREMENTS
Letterpress printing experience (Heidelberg Windmill experience is preferred)
Experience in a working studio is strongly preferred
Strong organizational and communication skills

PART-TIME FULFILLMENT ASSISTANT

HOURS: 25 hours/week. Monday-Friday, preferably 9AM-2PM

JOB DESCRIPTION
Filling wholesale orders, including packaging greeting cards and other products and stocking inventory
Assisting with administrative tasks, including filing, answering phones, and maintaining studio organization and upkeep
Assisting with packing orders and shipping

QUALIFICATIONS
Attention to detail
Very organized
Ability to lift at least 40 lbs (paper is heavy!)
Communication skills
Pleasant phone etiquette
Ability to multi-task and help out as needed in a team environment

To apply for either of these positions, email a resume and cover letter to info@smudgeink.mom.

(photo credit: Arielle Doneson Photography)

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Press Checks!

Press Checks!

While we’re cranking away on our presses to print our letterpress cards, we’re also working hand-in-hand with Shear Color Printing to create our offset (or flat-printed) line. We’re fortunate to have a partnership with Joel and his team. For most of last week, I was there to check proofs as they came off press. For this specific run, I was making sure our new gift wrap, gift labels, and calendars were spot on in terms of color.

Shear Color | by Smudge InkThe printer itself is huge and so fast, printing hundreds of sheets in just a few minutes! In fact, it’s not set up to print out just one sheet. During the press check we print on the backs of other test sheets to save paper and avoid unnecessary waste.

Shear Color 2 | by Smudge InkOffset printing is a four color process. Above you see the yellow ink (the Y in CMYK). Each color has its own plate, and the paper is fed through the machine one color at a time. While I was checking colors, the press operator made slight variations to the amount of ink to change the output. 

We spend a considerable amount time finding the perfect balance of color for our products. So suffice to say, we take our press checks seriously! And fortunately, the team at Shear Color makes it easy to have fun too.

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Five Mother's Day Gift Ideas

Moms are the least likely people to treat themselves to anything. They’re too focused on what everyone else in the family needs or wants. So on Mother’s Day of all days, it’s the least we can do to surprise them with a thoughtful note and gift. It doesn’t have to be a grand gesture just something that makes them feel extra loved and special. If you need help getting started, I paired some of my favorite Mother’s Day cards with gift ideas for your mom/wife/friend. Happy celebrating the most amazing ladies out there!

Mother's Day Cards and Gift Ideas | Smudge Ink1) This sweet card + CookieBox. For the one that taught you how to crack your first egg, fill up this simple yet smart-looking pine box with your own homemade treats and then let mom enjoy baking and presenting her treats in style.

2) This amazing card + fresh cut bouquet. If you don’t have your own garden to choose from, you can send a beautiful arrangement of fresh flowers from Farmgirl Flowers. Not only will mom love the natural and whimsical style, she’ll be glad you supported American flower farmers.

3) This relaxing card + sunglasses. When’s the last time mom had some me time? Send her on her way to a sunny vacation spot with a pair of chic sunglasses from Warby Parker. Throw in some beach reading material and sunscreen too!

4) This Crayola-approved card + art book. Are Junior’s finger paintings and macaroni art slowly overtaking the kitchen fridge and counter? Try using Artkive, an app that lets you take photos of your kids’ artwork and turn them into a book that any proud mom will enjoy. Two gifts in one really: beautiful keepsake and tidy home!

5) This thirst quenching card + sugarbath cubes. Somehow moms know how to make lemonade out of anything! Let her hit refresh by turning your home bath into the ultimate spa experience. Outfit the bathroom with a nourishing bath soak (using these sugar lemon cubes from Fresh), plush towels, and aromatherapy candles.

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For the Love of Letterpress Recap

For the Love of Letterpress Recap

Angela Liguori Studio Carta RibbonsI spent this past Saturday at Angela Liguori’s charming studio in Brookline. She kindly hosted us and other local printers and stationers for her annual “For the Love of Letterpress” event. The fun group included Isabel and Kate of Of Note Stationers, Shelley of Albertine Press, Rachel of Robinson Press, and Breck of Sesame Letterpress. You couldn’t ask for better company.

You may have heard of Angela because she sells the most drool-worthy Italian ribbon. If you're anything like me, you'll want a spool in every single color and style. We always love sharing our work and knowledge about printing with the community. And getting to spend the day surrounded by such beautiful things definitely made it even more of a pleasure!

Letterpress Demo at Angela Liguori Studio Carta Lovers of letterpress and fans of Angela’s Italian ribbon (and her husband’s espresso!) filtered in all afternoon. Rachel‘s letterpress demo using a Kelsey table top press was also a huge hit. You can check out this video to see her in action! There were many brave attendees who lined up to work the press and pull their very own print.

It was a great crowd; people were asking questions about the design and printing process, stocking up on their stationery, and generally nerding out (in the very best way!) about beautiful paper goods and ribbons. Thanks again to Angela for inviting us to be a part of it!

 

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